As a former hockey player and golfer at Concordia College in Moorhead, Max believes that sports are a great way for kids to stay healthy and be positive members of society. In 2011, Max was playing junior hockey in Washington DC. During this time, he took an entrepreneurship class at a local community college. In this class, he had to come up with a business plan to compete with his classmates and present his plan to mock investors.
After being inspired by companies like TOMS Shoes, Max came up with a golf clothing company that used the profits to help teach kids how to play golf. He presented his idea to the mock investors and Smith’s business idea was voted the top idea of the class. Upon returning to Minnesota after his junior hockey season, Max started thinking more about his business plan. He, along with a few co-workers at his parents’ company (Innovative Office Solutions), came up with the name, the InSports Foundation.
The original idea for InSports was to put on free sports camps for kids who couldn’t afford to pay for summer camps. As the foundation grew, Smith began to creat apparel fundraisers to help teams raise money, gave out scholarships to kids in need, and began to put on weekly, free camps for deserving young athletes in the community